About Us — True Blue Marine
At True Blue Marine, we believe boating should be simple, honest, and accessible — just like life on the water.
We’re a proudly Australian-owned online store, founded in 2025 by a licensed commercial captain and marine engineer who’s spent years working hands-on aboard yachts, commercial vessels, and recreational boats. After logging thousands of nautical miles and dealing with overpriced parts and clueless salespeople, he decided it was time for something better.
True Blue Marine was born from that idea — a place where everyday boat owners can get the right parts, quickly and affordably, from someone who actually knows what’s needed on deck.
Built by a Boatie for Boaties
From launching tenders on superyachts to troubleshooting diesels at sea, Our founder has seen what works and what doesn’t. That’s the experience behind every part we list and every bit of advice we give.
We’re not a big-box retailer
We don’t have a showroom markup, flashy gimmicks, or sales reps who wouldn’t know a bilge pump from a bottle opener. What we do have is practical marine knowledge, earned on the job — and we’re here to pass it on.
Why Choose Us?
Because we’re not just another store —
we’re boat people, and we get it.
100% Online — 100% Practical
We currently operate entirely online, with orders shipped directly from trusted Australian suppliers and logistics partners. This lean model keeps costs low and delivery fast — no wasted overhead, no unnecessary delays. It’s the modern way to buy marine gear.
But we’re not stopping there. As we grow, we plan to launch our own warehouse, expand the product range, and eventually introduce specialist services for larger vessels under our future brand, TBM Superyachts.
Built by a Boatie for Boaties
We serve real Aussie boat owners — especially those with trailer boats and outboards. Our range is tailored to practical, small-vessel needs:
- Service kits
- Anodes
- Bilge and water pumps
- Trailer lights and parts
- Batteries and chargers
- Cleaning and maintenance gear
We stock parts compatible with popular boat brands like Quintrex, Stacer, Haines Hunter, and Bar Crusher, and we’re always adding more niche and hard-to-find items.
We know how frustrating it is to buy the wrong part or talk to someone who doesn’t understand your setup. That’s why every product on our site includes helpful fitment details, clear instructions, and support from someone who’s actually done the job before.
At True Blue Marine, our goal is simple:
Make boating easier, more affordable, and more enjoyable for everyday Australians.
We value honesty, reliability, and real-world advice — not slick branding or pushy upsells. And as we grow, we hope to build a genuine community around the brand by supporting local events, safe boating practices, and the people who make marine life possible.
Whether you're heading out for a weekend fish or maintaining a workhorse vessel, True Blue Marine is here to help — with real knowledge, real gear, and no fluff.
